TALENT THAT KNOW THEIR AUDIENCE

The nation’s favourite broadcasters and journalists don’t live inside an echo chamber; they tap into (and sometimes challenge) the cultural tide and understand why their audiences trust them...

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CREATIVE EFFECTIVENESS

We reveal the fundamentals of effectiveness in advertising and explore the creative techniques that are proven to deliver...

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E-FAN-GELISM

We explore these questions in “E-fan-gelism” and explore the different types of fandom in Australian culture: what it is to be a fan and create a fandom, and how brands can use the cultural phenomena of fandom to grow their business...

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CONSUMER PULSE LIVE

With Australia preparing to focus on the realities of post-pandemic life, Mi3 executive editor, Paul McIntyre and a panel of experts will reflect on data exclusive to Nine, and what the latest Consumer Pulse of the nation means for marketers...

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SOUNDS OF SUCCESS

What is it that makes talk radio so powerful, and such an effective platform for brands? Liana Dubois, Director of Powered by Nine, speaks to some of the most recognisable voices in the business, alongside audio experts as we unpack the psychology behind the power of audio...

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UNBOXING A CHRISTMAS LIKE NO OTHER

Christmas is usually a focal point for many brands and marketers but this year is far from usual. From drought, bushfires and floods in 2019 to a global pandemic in 2020, Australians have been forced to think differently and re-evaluate what’s important...

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…BECAUSE A PICTURE TELLS A THOUSAND WORDS: THE POWER OF VISUAL STORYTELLING

We live in an extremely visual world, where photography and film making are more accessible than ever before. In journalism and in marketing, however, truly impactful images (and the people who create them) retain an elevated position...

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HOLY TRINITY OF CONTENT INTEGRATION: CREATING CONTENT THAT DELIVERS FOR BRANDS, AUDIENCES AND FORMATS

The most engaging, effective brand partnerships involve more than a logo-slap – they add real value for the brand, the format and the audience...

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HELLO, CAN YOU HEAR YOU?

At Nine we create content that is inspired by culture, and in turn we believe our content inspires culture. This phenomenon is explored further in the Powered by Nine Cultural Conversation series. Our latest addition looks at the rise of echo chambers in Australia and their impact on society, media and brands...

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SHAPING IDEAS WITH DATA

In a time where chasing marketing efficiency through programmatic and automation is common practice, how do we effectively harness data to super-charge big advertising ideas and creative thinking...

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THE GREAT DEBATE: Purposed-Based Marketing: For LOVE? Or For MONEY?

As we go through one of the biggest periods of social unrest in modern times, everyone, including brands, wants to feel as though they're part of something bigger.
But are brands’ attempts to create meaningful connections through goodwill delivering meaningful purpose, or creating purposeless brand sentiment?...

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