What we Did

Hipages is Australia’s leading platform for finding trusted tradies. But like many digital-first companies it has relied on paid search to drive its growth. Despite seeing growth in the past 15 years, Hipages had an awareness problem, with only one in four Australians familiar with the brand.
In order to drive brand awareness and consideration, Hipages moved investment away from paid search into a brand partnership with The Block.

Results

APP DOWNLOADS

exceeded targets by

+23%

JOBS POSTED

exceeded targets by

+30%

TRADIE SIGN-UPS

exceeded targets by

+144%

BRAND AWARENESS

vs. pre-The Block

+10% pts

“We were swamped with inquiries from tradies wanting to come on our platform and we saw a significant uptick in jobs posted on our platform after 8.00pm, which can only be as a result of The Block.”

— Stuart Tucker, Chief Customer Officer, Hipages