What we Did

Harness the power of the 2020 Australian Open tennis Grand Slam tournament to deliver an event moment for KIA’s newest SUV range, the Seltos.

Results

Unprompted Sponsorship Awareness


56%

Awareness of KIA vs 54% in 2019

Prompted Sponsorship Awareness


71%

Awareness of KIA vs 67% in 2019

Seltos Model Awareness


Pre Wave 8%
In Campaign 13%

Brand Consideration


Pre Wave 10%
In Campaign 14%

Brand Perceptions


Good Value +5
Performance +4
Trustworthy +4
Modern +2

KIA makes innovative cars(Top 2 box)


Pre Wave 48%
In Campaign 54%

"Our partnership with Nine enabled us to reach a maximum audience and actually do that across multiple touch points."

— Dean Norbiato, KIA General Manager Marketing