It’s a sea of information out there, with tens of millions of pieces of content being created every day, making it often difficult for brands to stand out.
It’s not enough to just have a quality product or service – you need to know how to differentiate yours from the crowd. That’s why brand storytelling is so important.
Storytelling will not only increase your brand favourability in the eyes of your audience, it can also be up to 22* times more memorable than facts. Check out Powered’s Head of Branded Content, Jessica Parry, as she explains how storytelling can shift product.
* Cognitive psychologist Jerome Bruner